advertising psychology Free Essay, Term Paper and Book Report
TABLE OF CONTENT
Introduction
Psycho-analysis theory
Psycho-analysis and advertising
Conclusion
Appendix:
- Deconstruction of advert (analysis)
- Mood board of psychoanalysis adverts
INTRODUCTION
In a simple advertising communication model made up of sender?message?reveiver, this report focuses on the RECEIVER part of the model. To further analyse the receiver aspect of the model, there are three domains of consumers or receivers, namely: cognitive consumers, affective or emotional consumers, and behaviour consumers. Our focus in this report is on the affective or emotional consumers and the advertisements targeting this group. This brings us to psychoanalysis in connection to advertising. One of the many definitions of advertising states that Advertising is the non-personal communication of information usually persuasive in nature about products, services or ideas. Psychoanalysis on its part can be defined as A theory of the mind or psyche that understands human bein......
Word Count: 3100
Page Count: 12.4 (250 words a page / double spaced)
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