MEM Company, Inc Case Study Free Essay, Term Paper and Book Report
Introduction
In the constant quest by companies to increase customer consumption of their marketing offer, many analytical tools are used and considerations made by the respective marketing departments. In this report, we shall use three of these tools with respect to MEM Companys situation. Firstly, we shall use SWOT analysis to present some of the merits and demerits of MEMs marketing efforts. Secondly, we will analyse and evaluate MEMs segmentation, targeting and positioning tactics. Finally, we will propose improvements to MEMs marketing mix based on the four Ps of marketing: price, product, place and promotion. Having done our analysis, we will then use our findings to propose a solution to MEMs marketing dilemma: in an effort to increase sales revenue, whether they should allocate their resources towards developing a new brand, or to expanding the distribution of current products into food stores (essentially a new market).
SWOT Analysis (Integrating the 4 Cs of Customer Relationships)
MEM Company has some good points, but also aspects that can be improved.......
Word Count: 2374
Page Count: 9.4 (250 words a page / double spaced)
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