BUSINESS STRATEGY, POLICY ISSUES AND DECISION MAKING WITHIN THE BROADCAST MEDIA INDUSRTY AND ITS MOST IMPORTANT FIRMS IN WESTERN EUROPE Business Report Table of Contents: 1. Introduction..3 2. Summary..4 3. Research Methods4 4. The most important firms in the media industry in Western Europe, their strategies and key to success (Q1a)5 4.1 Havas5 4.2 NTL7 4.3 Sky8 4.4 BBC..9 4.5 TF1..10 4.6 Why are some firms in the media industry more successful than others?............................................................................11 5. Policy issues affecting the media industry in Western Europe and their implications. (Q1b)�......

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