Entrepreneurship Participating Event (Franchise Business) Shanes Rib Shack La Cueva High School DECA Chapter La Cueva High School 7801 Wilshire Blvd. NE Albuquerque, NM 87122 John McKee January 26, 2007 Table of Contents I. EXECUTIVE SUMMARY...................................1 II. DESCRIPTION AND ANALYSIS OF THE BUSINESS SITUATION..2 A. Rationale of marketing research........................2 B. Introduction........................................................2 C. Self-analysis.......................................................3 D. Analysis of the business opportunity..................4 E. Proposed organization........................................5 III. PROPOSED MARKETING/ PROMOTION PLAN.6 A. Proposed product or service...............................6 B. Proposed pricing policy......

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