PURPOSE The following paper is an attempt to develop a model by using the oligopoly market structure and analyze the economic impact of the main product Airtel of Bharti Enterprises on the Indian Telecom industry and explain that how the company can combat the various challenges it is facing. INTRODUCTION Established in 1985, Bharti Enterprise has been a pioneering force in the telecom sector with many firsts and innovations to its credit, ranging from being the First Mobile services under the brand name Airtel, was launched in 1995 in Delhi, First private basic telephone service provider in the country, First Indian company to provide comprehensive telecom services outside India in Seychelles First private sector service provider to launch National Long Distance Services in India. As on August 31, 2006, Bharti had nearly 25.65 million GSM mobile and 1.59 broadband and telephone (fixed line) customers. Market Capitalization as on September 08, 2006 was approximately Rs.815 billion. Its services sector businesses include mobile operations in Andhra Prades......

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Page Count: 9.5 (250 words a page / double spaced)

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