Executive summary Thai Pineapple Public Company Limited or TIPCO, TIPCO is major company in Thailand, TIPCO are doing in many types of business for example Petroleum & construction, Food, Hotel and Services that we will discuss in this project. However a kind of business that makes us knows the company is Food industry. However, in food industry section they also have many types of industries which can divide into 3 categories as Beverage, Export and Retail. In this project we emphasize on Export product, we are selected canned pineapple which is a most valuable exporting product of Tipcos food. In Thailand we have not ever seen this kind of product from TIPCO because they have export 100% of the amount that they can produced. TIPCO is the first firm in the world that gets ISO 9002 accreditation, from RMTUV of Germany, with their quality, a brand positioning of TIPCO is high quality of product, not only the positioning of the brand, in this project we will show strength, weakness, opportunities and threat or SWOT analysis of the company. Moreover, we will show the ......

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