Executive Overview_____________________________________ MEM Company, Inc produces an extensive range of colognes and toiletries, including six lines of mens toiletries: English Leather, Lime, Timberline, Wind Drift, Musk and Racquet Club. Sales had been decreasing in 1980 the company was looking into two options to facilitate sales growth. The first was to expand the distribution channels of its existing brands by penetrating into food stores while the other option was to introduce a new line of mens toiletries, Cambridge. In our report, we shall proceed to examine the business processes of the company, identify some of the central issues and challenges faced, and provide certain solutions and recommendationsbased on the 4Cs, SWOT and STP theories. 4Cs Analysis___________________________________________ Company: Objectives and Resources The production process of MEM relies heavily on external manufacturers for supplies, though the company compounds and packages most of its products in their plant in New Jersey. MEM products comprises mainly of medium-priced cologn......

Word Count: 2058
Page Count: 8.2 (250 words a page / double spaced)

View This Essay Now $19.99 (or $12.99 for membership)

What is Your Time Worth? Get INSTANT UNLIMITED ACCESS to this paper
and 15,000 other essays and term papers!

Search for other Marketing - MEM Company Inc (English Leather) essays, term papers and book reports.

Other Free Essays, Term Papers and Book Reports:

The mind of Me free essay paper
The Civil War free term paper
End-Stage Renal Disease free essay paper
Hamlet in its insight into contextual tensions and exploration of ideas. free essay paper
A comparison paper of Andre Dubus's Killings and William Faulkner's A Rose For Emily free book report
Food industry in thailand free book report
Macbeth free term paper
Charlie Chaplin free essay paper
Freedom Fighters free book report
Getting HPV mandated debate speech free book report
commerce without morality free term paper
Dorm Room Hierarchy free book report
Classical Greek Civilization: Tragedies and Fears free book report
Personality Theorist: Sigmund Freud free term paper
Censorship free book report
Pros and Cons of Affirmative Action free essay paper
London Stock Exchange (LSE) free term paper
describe poular culture at the beggining of the 1960s free term paper
Galileo free term paper
Nuclear Energy free term paper

We have the best book reports, essays and term papers on Marketing - MEM Company Inc (English Leather). For the cost of a pizza and some beer let us help you make your job of writing your paper easier. It's that simple.

Dear Free Essays:

Thanks for helping me with my term paper!
With so many essays and term papers on your service, I got a few ideas from mixing and matching and managed to write a great paper in 1/10 the time. My teacher thought so too because I got an A grade. Thank you so much!

Julia B.
Denver, Colorado

I'm very pleased with the quality of your term papers and essays. For all the time and worrying your service saved me from, it was well worth the $12.99.

Brandon W.
Columbus, Ohio

I totally waited to the last minute to work on my term paper and really started to freak. But your site totally came to my rescue and helped me out of a bind. I scored an 94 and was very pleased. Thank you!

Greg F.
UC San Diego

PRIVACY | TERMS & CONDITIONS | MEMBER LOGIN | CUSTOMER SUPPORT