All customers are important to Dixons. To attract and maintain customers, Dixons must use different techniques, to satisfy the customers, Dixons must meet their needs and expectations. All customers that come to Dixons need the following: Quality products Good customer service A clean environment And helpful employees All customers expect the following from Dixons: Good value for products: The products must be of good value. The product should be worth its price Rapid response to enquiries: The employees must try their best to help the customers with their enquiries and respond to their problems. Clear and honest information: The advisors or employees must give the customers the best advice they can offer and truthful information on the product or service Help with general and individual issues: The customers should be helped with any individual or general issues they have experienced and they should also help the customer solve the issue. Care and attention: The customer should be taken care of given attention when t......

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