Defining Marketing Free Essay, Term Paper and Book Report
Defining Marketing
According to Merriam Webster, marketing is a: the act or process of selling or purchasing in a market; b: the process or technique of promoting, selling, and distributing a product or service; 2 : an aggregate of functions involved in moving goods from producer to consumer (Merriam-Webster [M-W], 2007). The dictionary provides an accurate definition of marketing. In the portion of the first definition labeled b, the process or technique of promoting, selling, and distributing a product or service, is the most relevant definition provided by the dictionary in reference to a marketing course. The dictionary definition provides the very three core principles which are the very essence of marketing; promoting, selling, and distributing.
Since 1935 The American Marketing Association has defined marketing as, marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption (Wikipedia, 2007). However, Marketing may be most accurately defined by the American Marketing Associations 2004 ......
Word Count: 1279
Page Count: 5.1 (250 words a page / double spaced)
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