Starbucks Case Study: How Starbucks Can Stay At The Top (Marketing) Free Essay, Term Paper and Book Report
Starbucks
Based upon this case, Starbucks mentions a few of their target markets. The first one they mention is its employees. They seem to put their employees first and foremost. Their philosophy is that in order to create happy and satisfied customers, you first need to have happy and satisfied employees. Almost in an attempt to create a good vibe for the day. You walk into a coffee shop, its probably the first person you talk to all day while you are on your way to work, you do not want to be dealing with a little punk that couldnt care less. So in order to keep employee morale up, Starbucks offers to all employees, full and part-time, benefits. These benefits come in the form of stock, health care and coffee.
It isnt often that you see a corporation put its employees first. One company that values its employees positive attitudes is the Life is Good company in Derry, NH (www.lifeisgood.com). This company was started by two brothers in New England who were kind of hippies in the first place. Their philosophy basically was that no matter what happens, things can onl......
Word Count: 1979
Page Count: 7.9 (250 words a page / double spaced)
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