This book gave me insight and information that I deem valuable. I now know how much we underestimate the power and influence of this fast food giant, the process being termed as McDonaldization. McDonaldization, by the author is defined as the process by which the principlesof the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. McDonaldization has four main dimensions; 1.Efficiency, 2.Calculability, 3.Predictability and 4.Control. 1. Efficiency is an important dimension of McDonaldization because McDonalds has proven to be the quickest and cost efficient way to go from hungry to full. 2.Calculability: As a strong belief in American society that bigger is better and time is money McDonalds has been very successful in tempting consumers with its menu consisting of items such as the big Mac, quarter Pounder etc. People also tend to calculate how much time it will take to drive to McDonalds , be served the food, eat it and return home, they often conclude that a trip to the fast-food r......

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