Citrus Product marketing plan Free Essay, Term Paper and Book Report
Orange Air Marketing Plan
Background
The objective is to make Orange Air the leading brand of all aerosol can air fresheners. This will be done through heavy promotion and public relations. We will offer special while entering the market to pick up consumers and get them to fall for the citrus scented Orange Air. The general strategy is to enter the market and quickly attempt to get noticed so that a consumer preference in the market begins to change from the leading competitor to our new product.
Product
Orange Air is an aerosol type air freshener that does more than just make the air in your home fresher, Orange Air also eliminates the odors that linger around inside your home. Such as, pet odors, cooking odors and natural odors that can enter you home from outside. It leaves a refreshing orange scent that makes it feel like you are in the Florida sunshine all year long. The benefits of Orange Air include lees air pollution leading to ozone deterioration, a stronger orange scent, a longer lasting orange scent throughout the room, and a feature that does not just cover up ......
Word Count: 684
Page Count: 2.7 (250 words a page / double spaced)
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