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Case Study : BabyCenter Free Essay, Term Paper and Book Report

Questions and gear—that is what pregnancy and raising children seem to be all about these days. From the moment the home test changes color (or, even earlier, if conception is elusive), parents are part of A Great Experiment that aims to create a healthy human being. Yet there is no official laboratory guide for this experiment, and the array of potential tools, decisions, and advice (solicited or otherwise) can be daunting. BabyCenter aims to be the leading Web site for parents, whether they are looking to answer the questions or simply to purchase the gear. Founded in November 1997, BabyCenter was acquired in 2000 by e-retailer eToys. The acquisition has shifted some of the personnel in the San Francisco headquarters of BabyCenter, but the site continues to operate as it always has, with the enhancements of scale and financing that the acquisition affords. Part newsletter, part library, part encounter group, and large part retail store, BabyCenter guides parents and parents-to-be through the maze of information and products for confident parenting and comfortable child-reari......

Word Count: 1644
Page Count: 6.5  (250 words a page / double spaced)


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