The Bottled Water Industry in 2004 Free Essay, Term Paper and Book Report
THE BOTTLED WATER INDUSTRY IN 2004
OVERVIEW OF THE INDUSTRY:
The U.S. Market
Bottled water was seen as a novelty/prestige product in the United States until the mid-1990s. In the rest of the world on the other hand, it was widely accepted and has enjoyed a long-standing popularity. The shift in consumer practices in the U.S. was mainly due to changing consumer views on the safety on tap water. Some of the major growth factors in the U.S. industry also included an increased focus on fitness and health; the view that bottled water was convenient and portable for an on-the-go lifestyle; need for proper hydration; and it is seen as a symbol of health.
PET water is a highly value-added product, with complicated purification techniques, the addition of flavours and vitamin-enhanced water. The packaging is also highly specialized, with each firm creating distinctive packaging to get their brand noticed. The PET industry is dominated by a few large sellers, with smaller sellers competing on the basis of low-cost production, distribution capabilities and differentiation strateg......
Word Count: 3219
Page Count: 12.8 (250 words a page / double spaced)
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