Case Study: Avon Products, Inc.: The Personal Care Industry Free Essay, Term Paper and Book Report
Case Study: Avon Products, Inc.: The Personal Care Industry
Beth C., Kendra S., James B. and Ernest L.
University of Phoenix
MGT/578Strategy Formulation and Implementation
Ms. Wanda Manning
March 09, 2007
Case Study: Avon Products, Inc.: The Personal Care Industry
Avon has been in the personal care business for well over 100 years. However, the increasingly rapid rate of change in the industry, due to advances in technology, changes in lifestyles, and globalization, means that strategies that were successful in previous decades are not necessarily so today. Avon was and continues to be well known for its direct selling model, but new strategies were essential so that the company could continue to prosper.
This paper will discuss and argue whether the Avon Products, Inc. grand strategy under the leadership of Andrea Jung is properly focused and directed.
First Argument: Avons Strategy is properly Focused and Directed
The grand strategies that Jung has put in place for Avon are meeting with the strategic vision of Avon. The strategic objectives that Jung proposed are ......
Word Count: 1561
Page Count: 6.2 (250 words a page / double spaced)
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