1 INTRODUCTION Lean Forward Media is an intriguing case study of the present time that displays the entrepreneurial spirit of two individuals creating an innovative product. Jeff Norton and Michelle Crames determination and creativity leads them on an entertainment process that educates children interactively through Chose Your Own Adventure® Books. The concept is a breakthrough approach that substitutes the current liner approach of reading books. LFM took the conventional strategic logic of childrens books and created a value innovation for CYOA with a guarantee for LFM to expand on 100 titles through interactive DVD. With this opportunity, LFM has the opportunity to move leaps and bounds in the traditional childrens books industry and place itself as the sole leader. Jeff Norton co-developed the patent pending "Up2U" technology that enables viewers to literally control the storyline with their DVD remote control. LFM took their newly discovered capabilities and seized it by controlling this service offering to anyone except themselves. 2 KEY ISSUES Based on the gr......

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