Bajaj Auto Ltd. Free Essay, Term Paper and Book Report
The biggest challenge Bajaj Auto Ltd (BAL) had to face in 1993 was an increasing and tougher competition in the Indian market.
Since the firm was created it was able to expand and enhance its production capacity mainly thanks to the strong barriers to entry set up by the Indian government; BAL had the opportunity to develop without facing a strong foreign competition. On the contrary the firm benefited from the expertise from Piaggio to develop state-of-the-art two-wheelers and learn from the Italian manufacturer.
Unfortunately Japanese manufacturers began to target the Indian market in the 1980s and grabbed more on more market shares over time. BAL was continuously under pressure from competitors to continuously improve existing products.
At the same time the government favored new restrictions about competition that affected joint ventures, so that BAL had to review and eventually end its partnership with Piaggio. BAL had some difficulties to develop brand new and innovative products after the end of that partnership and mainly proposed upgrades based the initial vehicles ......
Word Count: 644
Page Count: 2.5 (250 words a page / double spaced)
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