Need it now generation. Free Essay, Term Paper and Book Report
The Need-it-now Generation
Clothes, food, electronics and cell phones are some of many necessities that most teens spend their earnings on. Todays teens are spending their money recklessly. It projected that in 2006; 179 billion dollars will be spent by teens on merchandise. Why are teenagers spending their money excessively? The answer is simple, marketers and retailers are fully aware of teens spending capacity. Therefore, their advertisements are pitch to assuage teens taste buds. In Americas Most Wanted: Our Free-Spending Teens: Many Parents Enabling Need-it-now Generation by Debbie Swartz, describes the spending habits of todays teens. Teenagers dont care about responsibility. They care more about materialism. If Teens dont learn responsibility or control their spending habits, they are going to have many financial difficulties in the future.
Advertisement and Marketing plays a huge role in teens spending habits. Many retailers know how to sway teens into buying products form their store. Majority of retailers offer deals such as, Buy two get one free or spe......
Word Count: 1109
Page Count: 4.4 (250 words a page / double spaced)
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