Problem Solution: GeneOne Rick Duke University of Phoenix Problem Solution: GeneOne Gene One is a Biotechnology company. The company is facing a situation that many companies have faced throughout the years, and many will continue to face. They have found themselves at a turning point, and because they did not foresee this coming, they have now to investigate and try some new areas or marketing and business to increase their revenue. In order to maintain a healthy profit and to remain in competition in the Biotechnology industry, Gene One must make a choice on whether to make drastic changes with the way the company is being run. Gene One must begin to offer different products from their competition. Situation Analysis Issue and Opportunity Identification Gene One has grown a great deal over the last eight years. The company has developed from a $2 million dollar to a $400 million company. The CEO, Don Ruiz wants to take Gene One to the next level. He has proposes that Gene One become a publicly traded company. He has involved his leadership team to help......

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