MARKETING: KUDLER FINE FOODS Free Essay, Term Paper and Book Report
Introduction
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations: La Jolla, Del Mar and Encinitas. Each store is stocked with the best domestic and imported foodstuffs.
Kudler has experienced significant growth and is now focused on expanding its service offering to add a catering service.
This paper will analyze the information available on the recent market surveys (2005 and 2006), and recommend a marketing mix to ensure success.
Marketing research
Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending action. (Kerin, Hartley, Berkowitz & Rodellius, 2005, p.205)
Kudler Fine Foods uses internal (market surveys posted on their intranet) and external secondary data that provides the following information:
Market size/opportunity studies
Food marketing trend studies and
Services benchmarking study
The above external sources provide us a guideline about the market value, trends......
Word Count: 1464
Page Count: 5.8 (250 words a page / double spaced)
View This Essay Now $19.99 (or $12.99 for membership)
|
What is Your Time Worth?
Get INSTANT UNLIMITED ACCESS to this paper
and 15,000 other essays and term papers!
|
|
Search for other MARKETING: KUDLER FINE FOODS essays, term papers and book reports.
Other Free Essays, Term Papers and Book Reports:
We have the best book reports, essays and term papers on MARKETING: KUDLER FINE FOODS. For the cost of a pizza and some beer let us help you make your job of writing your paper easier. It's that simple.
|
|
Dear Free Essays:
Thanks for helping me with my term paper!
With so many essays and term papers on your service, I got a few ideas from mixing and matching and managed to write a great paper in 1/10 the time. My teacher thought so too because I got an A grade. Thank you so much!
Julia B.
Denver, Colorado
|
I'm very pleased with the quality of your term papers and essays. For all the time and worrying your service saved me from, it was well worth the $12.99.
Brandon W.
Columbus, Ohio
|
I totally waited to the last minute to work on my term paper and really started to freak. But your site totally came to my rescue and helped me out of a bind. I scored an 94 and was very pleased. Thank you!
Greg F.
UC San Diego
|
|
PRIVACY
|
TERMS & CONDITIONS
|
MEMBER LOGIN
|
CUSTOMER SUPPORT
