Kia Motor Company - Global Business Plan Free Essay, Term Paper and Book Report
KIA MOTOR COMPANY GLOBAL BUSINESS PLAN
MGT 448: GLOBAL BUSINESS STRATEGIES
TABLE OF CONTENTS
MISSION STATEMENT 3
COUNTRY SELECTION 3
GLOBAL ANALYSIS 4
REGIONAL ANALYSIS 8
COUNTRY ANALYSIS 9
ORGANIZATION / PRODUCT OVERVIEW 12
STRATEGIC PLANNING PROCESS 20
MARKETING STRATEGY 25
SUMMARY 29
REFERENCES 30
Mission Statement
The mission of Kia Motors Corporation is three-fold. First is to provide vehicles that are safe and of high quality and value. Secondly, these vehicles will be sold at prices well below the competition while being backed The Kia Total Protection Package: a 10-year/100,000 mile Warranty Program. Finally, and most importantly, Kia Motors Corporation will practice a customer-first policy. Globalization is a necessity to the expansion of Kia Motors. Thusly, the decision was made to expand into the United States. The end result will be market share in the most lucrative nations on the planet, as well as, the potential for future expansion into other nations.
Country Selection
The decision of choosing the United States as the host country wa......
Word Count: 7602
Page Count: 30.4 (250 words a page / double spaced)
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