Rudi Gassner and BMG International Free Essay, Term Paper and Book Report
Rudi Gassner and BMG International
Rudi Gassner joined BMG International in 1987 as president and CEO. The international division had headquarters in New York with operations in 17 Countries across the globe. Worldwide music sales were dominated by CBS, Warner, Capitol EMI, PolyGram and MCA, who contributed to 80% of market share. The music industry was very competitive where any missed opportunity or missing to develop a local repertoire could mean losing the big market share. Bertelsmann Music Group had entered the ranks of âBig Sixâ record companies with acquisition of RCA in 1986.
The trend in the industry dictates that the company with lowest manufacturing cost and highest market share will eventually be a market leader in near future. Any company which fails to take advantage of the opportunity would lose its market share because currently every organization is expanding and trying to be as cost effective so that they can use their net profits in investments and acquisitions which will increase their revenues. Reduced manufacturing costs, technological advanceme......
Word Count: 1200
Page Count: 4.8 (250 words a page / double spaced)
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