marketing mix of abercrombie and fitch Free Essay, Term Paper and Book Report
Perhaps, one of the most popular retail stores today is Abercrombie and Fitch. This store was established in 1892, in New York City by David T. Abercrombie and Ezra Fitch. The original Abercrombie and Fitch establishment was a small retail store and factory that manufactured camping and outdoors equipment in Manhattan. The clientele of the company was mainly big game hunters, fisherman and outdoorsmen. Abercrombie and Fitch not only outfitted wealthy people but some of Americas most notable historical figures as well. Abercrombie and Fitch equipped people such as Ernest Hemingway, Teddy Roosevelt, Gerald Ford, Amelia Earhart, Clark Gable and many others. Continually selling high end camping equipment and despite changes in ownership the company expanded from the flagship store in Manhattan to several other locations across the United States. In 1979 the company was bought by the Oshmans Sporting Goods Company Inc. but Oshmans discovered that the demand for much of Abercrombie and Fitchs unusual and expensive merchandise had dried up leading the company to declared bankruptcy ......
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