Marketing Assignment Kudler Fine Foods Free Essay, Term Paper and Book Report
Marketing Assignment Kudler Fine Foods
University of Phoenix
Managing the Business Enterprise
Introduction
In 2007 Kudler Fine Foods a growing gourmet specialty food store chain of three stores plans to increase customer loyalty by offering added high margin services, leveraging the firms better understanding of customer purchase patterns, and providing more efficient operations. New customers will be acquired through social network marketing and word of mouth. (University of Phoenix, 2007) This paper will first discuss the value of the market research available to Kudler Fine Foods, the proposed market mix the 4 Ps (product, price, place and promote) that should be used to launch the new catering service, the technology to support the new processes and finally the role that organic produce will play in the new catering service.
Relative Value of Market Research
To understand the value of market research one must first understand the goal of marketing research as described by Callingham, Baker (2002):
Since time immemorial mankind has wished to predict the future......
Word Count: 1813
Page Count: 7.2 (250 words a page / double spaced)
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