¡¼ Market segment within tourism 1. Segment basis Five percent of Hong Kong¡¦s GDP was generated from the tourism industry and the earnings in 2000 were about HK$76.4 billion (US$9.7 billion). Around 50,000 visitors have arrived each year since Hong Kong Tourist Association was established in 1957. In 2000, Hong Kong was the world¡¦s 14th ¡Vmost-popular tourist destination and the only city in the list of Top 15 destinations according to the World Tourism Organization and the total visitors increased to 13.06 million, or an average of more than 35,000 visitors a day. In 2001, visitor arrivals reached 13.7 million. 2. Market Segment of BrandHK within tourism The market segment of BrandHK within tourism is a tourist and convention destination and the Hong Kong Tourism Board (HKTB) had been successful in its primary functions of marketing and promotion. Its website discoveryhongkong.com, catering for international tourists, attracts three million page views per month. The tourism board offered a ¡§City of Life: Hong Kong Is It!¡¨ VIP Card to bona fide visitors. ......

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