Marketing Free Essay, Term Paper and Book Report
Marketing
Marketing is the most challenging aspect of business today. It is, probably, the weakest area of knowledge as well. Many people believe that marketing is just about putting together their print materials and some advertising, however, it is far from true. Marketing is defined as all business activities involved in the moving of goods, or services, from the producer, or provider, to the consumer, including selling, advertising, packaging. It is important to realize that these activities are all encompassing
Marketing, as a separate area of business, has a very short history. Even though there were some ideas about markets, marketing and marketers of Greek philosophers such as Plato and Aristotle, the formal study of marketing is much more of recent origin, just about one hundred years ago. Before the real evolution of marketing , separate spheres such as advertising, strategic planning or market research were not included in one broader area but understood as separate business fields. At the end of 19th century all these fields were put together in one meanin......
Word Count: 1911
Page Count: 7.6 (250 words a page / double spaced)
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