SWOT Analysis of Bajaj Auto Free Essay, Term Paper and Book Report
SWOT Analysis of Bajaj Auto Ltd
1.1Strengths
1.1.1 Extensive Distribution
Bajaj Auto has a network of more than 500 dealers and franchises and 1450 service outlets throughout India. They adopt the Fast Moving Consumer Goods (FMCG) distribution system in its marketing strategy which is normally used for serving smaller and specific niches of the market and thus requires more resources. Despite the fact that motorcycles and scooters are seldom distributed aggressively like in the FMCG system, Bajaj Auto uses it in order to have an edge over its competitors in terms of the extensiveness of its local distribution networks [1].
The aggressive distribution tactic of Bajaj is crucial to its success as 45 percent of its business is generated at service outlets and the many dealerships distributed all over India has given them the presence even in the rural regions of India. The rural regions would account strongly for the sales of motorcycles because people there in general would not afford passenger cars and two wheelers is a cost effective alternative for private transportat......
Word Count: 1795
Page Count: 7.1 (250 words a page / double spaced)
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