ADVERTISING PRODUCT NAME: Nike Biking Shoes NAME OF SOURCE: Men's Health DATE VIEWED: April 6, 2000 MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization FIRST IMPRESSION: 7 TARGET AUDIENCE: Adult or Adolescent males who play sports TONE: Direct CONTEXT OF AD: Middle of Magazine PROPOSITION: If you buy Nike Biking shoes then you can have the power of a steam engine in your legs to push you further than before. CONNECTION: In this advertisement the main image is a leg that is strapped to the mechanical frame that drives the wheels of the train. The image of the leg strapped to the train shows absolute mechanical power. The connection between the product and the ad is the action that the leg is doing; it reflects the motion of a mechanical frame that moves the train's wheels. This is where "like produces like" comes into play. The photo in the ad suggests that when one wears Nike shoes, his shoes will have the same mechanical power of that of a train's wheels. Thus this image gives the viewer o......

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