Starbucks: Delivering Customer Service Free Essay, Term Paper and Book Report
Starbucks is known for gourmet coffee-based drinks, coffee beans, and non-caffeinated beverages along with food items and coffee related equipments/accessories. It is a leading brand name in North America. It is becoming a global brand due to its rapid world-wide expansion. Starbucks original philosophy revolved around the idea of offering a third place apart from home and work-place to customers, where one could relax and enjoy the company of others or be by oneself. Starbucks' value proposition in the early 1990s was to create an "experience" around the consumption of coffee, an experience that its consumers could weave into the fabric of their everyday lives, that helped build its experiential branding strategy. The company delivered this value to its customers through a high quality product, customer intimacy and an appealing store ambiance. The noteworthy aspect of Starbucks success in the 1990s was that the company expended little on advertising. Publicity through word of mouth created unique brand awareness for the company. This extraordinary success of Starbucks s......
Word Count: 1507
Page Count: 6 (250 words a page / double spaced)
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