Motorcycles sales today are on the rise, for pleasure and for economic purposes. Global motorcycle demand is forecast to advance 4.9% annually through 2009, down from a 6.8% annual increase from 1999 through 2004. In its World Motorcycles' study, the Freedonia Group cites fuel efficiency and continued restrictions on car use in developed markets as reasons for the continued growth, as sited in the Industry Week article (unknown author, 2005). The inflation of gas prices has caused a cause and effect and has consumers looking at purchasing motorcycles to change some standards of living. Harley Davidson, Yamaha, Suzuki, and Honda are the four top seller motorcycle companies. The motorcycle industry has announced that motorcycle retail sales in the United States will go up for the 13th consecutive year in 2005, eclipsing the million-unit mark for the third straight year (Power sports Business, 2005). We will give a brief overview of the sales, production, and profits for the following motorcycle manufacturers, Harley-Davidson and Yamaha. Yamaha just announced that the compan......

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