AOL Hong Kong Free Essay, Term Paper and Book Report
Juan Santiago
M00044434
AOL International Expansion In Hong Kong
AOL Hong Kong. The partnership with a highflying local Internet provider, the China.com Corporation offers offer the usual menu of AOL services, plus a dollop of home-grown features like Cantonese pop music, Chinese cooking tips and horse-racing forums. AOL Hong Kong is most intriguing as a starting point for future expansion into China. With an online market that was supposed to quadruple from 3.8 million users to 16.1 million at the year ending 2003, China beckons Internet providers the way it used to attract detergent makers.
Peter Yip, the CEO of China.com, said Hong Kong was an impressive Internet market on its own. He said the territory would have 1.6 million users by 2001. Guess what? he was right.Yip said his company and America Online hoped to turn Hong Kong into both a regional Internet hub and a gateway to China. Lest there be any doubt about their good intentions, he added: "They're opening their markets at a Chinese pace. We have to be sensitive to the pace of reform in China."
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Word Count: 641
Page Count: 2.5 (250 words a page / double spaced)
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