Corporate New Ventures at Proctor & Gamble Free Essay, Term Paper and Book Report
Corporate New Ventures at Proctor & Gamble
Executive Summary
P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&Gs employees created the notion that outside sources were unwelcome and all products and ideas must come from within. P&G realized that there is a greater opportunity to have a contribution of market driven innovation and technically driven innovation. They are faced with a need to improve the speed with which new products are brought to market, to meet company growth forecasts.
As part of this effort, the company formed a small, autonomous group (Corporate New Ventures) that is encouraged to use innovative thinking and brainstorming techniques to identify and develop major new global businesses for P&G.
Introduction
P&G created a new group, the Corporate New Ventu......
Word Count: 2474
Page Count: 9.8 (250 words a page / double spaced)
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