Cultural Challenges in International Franchising- Steve Kafka Free Essay, Term Paper and Book Report
Steve Kafka, an American of Czech origin, has decided to expand his Chicago Style Pizza business into the Czech Republic. Steve speaks fluent Czech and has visited the country many times, these are benefits, but much research is needed for him to have success in this expansion. He will need to identify cultural differences, comparative advantages he can use, characteristics of the Czech business environment, trade barriers, price, demand and income elasticity of pizza. He may be more successful if he finds local Czech consultant to make sure he is aware of even subtle cultural differences. Regardless of how well Steve thinks he knows the culture there are different personal values that could easily be overlooked.
Historically there have been many differences between the US and the Czech cultures. Prior to the 1989 change from socialism, they have become more similar in some ways. In recent years the culture in Prague is westernizing. In general Czechs value education, social standing, modesty, and humor (Culturegram, 2007), which is different that the materialistic view coming fr......
Word Count: 1479
Page Count: 5.9 (250 words a page / double spaced)
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