A relatively new trend dominating the tourism market is emergence of special interest travelers, who rank the arts, heritage and culture as their main reasons for traveling. The UK tourist industry is principally cultural, and "heritage" based. Many tourists are attracted to the UK because of its history, tradition, artforms, celebrations and experiences, all of which reflect the diversity and character of the nation and its people. Cultural tourism can be experienced from visiting historic buildings, museums, ancient momuments and historic sites. Cultural tourism also communicates how people live and what motivates and inspires them. Tourists can find cultural experiences in art and sculpture, archicture, literature, dress, theatre, music, food and lifestyle. Liverpool is fast becoming one of Europes most popular city break destinations. After being awarded European Capital of Culture 2008, the city has moved into the sights of tourists worldwide. The region is exciting and diverse, characterised by the romance of the river Mersey, and world famous as the home of the Beatles. ......

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