Department of Economics National University of Ireland, CORK EC4223- ECONOMICS OF CORPORATE STRATEGY Tom-Tom: A strategy to be leader Word count: 2886 Submission date: March 1st 2007 Tom-Tom is today the market leader in Portable Navigation Devices. It was founded in 1991by Peter Frans Pauwels and Pirter Geelen and the revenue in 2006 was 1,364 million. The firm is active in 25 countries and hold 17 offices worldwide, with 800 employees. The products include portable all-in-one navigation devices and software for use on PDAs and Smartphone. The company also supplies location-based information such as weather, traffic news, and places of interest. The company launched an IPO on the Amsterdam stock exchange in May 2005. Tom-Toms products are mainly sold by retailers, who buy from distributors. Some products and services are also sold online. We will discuss the strategy of this firm through different indicators such as the success and its drivers, the diversification of the firm and its future prospects. I. How successful is the company? The strate......

Word Count: 2683
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