Marketing plan Smirnoff Naturalz Smirnoff Naturalz is an alcoholic beverage with an assortment of exceptional natural flavors. The beverage will have a much lower calorie count and carbohydrates. I. Mission and purpose Smirnoff Naturalz is a product extension of Smirnoff inc. Smirnoff Naturalz is dedicated to use the highest quality vodka with exceptional flavors that are a healthier choice for the health conscious women. Smirnoff Naturalz plans to use the same process that other Smirnoff beverages provide but reduce the sugar and the calorie count. II. Market Smirnoff Naturals target market will be woman from the ages of 21 to 30. Statistic show that about 70% to 80% of women between the ages of 21-30 worry about their weight and 57% have said that they have had an alcoholic beverage on at least one day a week. Smirnoff is already a well-known alcoholic beverage so there is already an audience. Many of the customers mostly women enjoy the fruity sweet taste of Smirnoff. With the statistics it seems that more and more women are becoming more aware of their he......

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