IKEA, a Swedish home furnishings retailer, is known as the world's largest designer and retailer of well-designed, inexpensive, and functional furniture for the home. The company is owned by a non-profit foundation and has grown 15% per year in this decade. Each year, IKEA has over 140 million visitors to the 140 stores in 29 countries and distributes over 80 million IKEA catalogues. IKEA designs all 11,000 items in the product line. Product manufacturing occurs at both IKEA production facilities and at approximately 2400 suppliers in 65 countries. Today, employees number 36,400 and sales for FY 1997 were $5.86 Billion (US dollars). The key IKEA messages all have their roots in the Swedish origin of IKEA. Swedish furniture is light and fresh yet unpretentious. The warm welcoming Swedish style has become a model of simplicity, practicality, and informality that is now world renown. Background IKEA was founded in 1943 by 17 year-old Ingvar Kamprad. As a young entrepreneur in south Sweden, Kamprad soon turned his business into a mail order operation selling a variety of hous......

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