Globalization of Marketing Free Essay, Term Paper and Book Report
Our age is driven by the Republic of Technology {whose} supreme law
is convergence, the tendency for everything to become more like everything else. Daniel J. Boorstin. After reading the assigned articles, I realized that nowadays a lot of changes occur because of companies tendency to globalize. Growing opportunities of e-business and other Internet activities allow companies to focus not only on domestic or national markets, but also on diverse global markets. That is why the process of globalization requires detailed research and analysis. Theodore Levitt, the author of the first article The globalization of markets, tries to perform that research and analysis showing how the modernity practice influences most countries and how sophisticated new technologies affect further development of the global marketing. He also explains the term standardization, which is based on standardization of products, manufacturing, and the institutions and commerce, and which is certainly inevitable for succeeding in global competition. His analysis of the Model T leads to understand......
Word Count: 1489
Page Count: 5.9 (250 words a page / double spaced)
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