NEW PRODUCT DEVELOPMENT ISSUE: In competition with other top industries, the need to develop new products is crucial to attract new and valued guest into AMC Theatres to experience the difference. ANALYSIS: Each year about 250 million moviegoers chose AMC Theatres as a source of entertainment because of AMCs dedication for innovation, service excellence and quality presentations that leaves moviegoers satisfied. As being second in largest theatrical industry, the need for AMC to be creative and innovative to develop new products is crucial to keep 250 million valued and new guests against competitors such as Regal Entertainment Group and Cinemark Theatres. AMCs history of innovations not only transformed AMC but also led major industries to follow in their steps. One past development includes the cupholder armrest in 1981. This simple design is a guest centered approach to innovation because moviegoers can keep their drinks close at arms reach, rather than on the floor or in their laps . The cupholder armrest development has now become an industry standard for Regal En......

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