cultural challenges of doing business overseas Free Essay, Term Paper and Book Report
A major challenge of doing business internationally is to adapt effectively to different cultures.
Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and
values. In recent years, a great deal of research has been conducted on cultural dimensions and
attitudes, and the findings have proved useful in providing integrative profiles of international
cultures. However, a word of caution must be given when discussing these country profiles. It
must be remembered that stereotypes and overgeneralizations should be avoided; there are
always individual differences and even subcultures within every country. The word culture
comes from the Latin cultura, which is related to cult or worship. In its broadest sense, the term
refers to the result of human interaction. For the purposes of the study of international
management, culture is acquired knowledge that people use to interpret experience and generate
social behavior. This knowledge forms values, creates attitudes, and influences behavior.
Universalism is ......
Word Count: 1523
Page Count: 6 (250 words a page / double spaced)
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