The Importance of Communication in a Business Introduction Communication - which is implanted in every feature of becoming and of enduring to be a culture organization - has not been sufficiently decorated in the organizational prose. What potentially makes the communication in learning organizations different from that in other organizations is the dissemination and shared interpretation of information. The amount, timing, and kinds of communication used are paramount to learning. For example, in new product development, cross-functional activities, discussions, and communication enable organizations to rapidly develop and launch new products. While many organizations have attempted to become learning organizations, not all have been able to transform themselves and achieve the disciplines suggested by Senge or the kinds of communication presented above. Something else must take place for this philosophy to take hold. Our contention is that most organizations striving for this type of system fall short for many reasons. The learning organization does not just happen. Communi......

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