As CEO of Alumina Inc., the decision to consider defending the lawsuit filed by Kelly Bates and settling the case depends on a variety of factors. The CEO has to weigh the cost and time involved in litigation, likelihood of a favorable outcome, and the negative publicity associated with the suit. Kelly Bates alleges that the dumping of polycyclic aromatic hydrocarbons (PAH) into Lake Dira by Alumina Inc. caused her daughters leukemia. The health of Kelly Bates daughter will touch the communitys heart leading to a public outcry against Alumina Inc. The publicity given to the case by the media may create a sympathetic jury pool and thus Alumina Inc. may not get a fair trial. Alumina Inc. could lose millions of dollars in legal fees, expert opinions, research costs, loss of clients because of the negative publicity, and ultimately the jury could award the Bates family millions in compensatory and punitive damages. Therefore, before making any decisions regarding settling or defending the suit that Kelly Bates filed, the CEO decided to advise counsel to set up a mock jury. ......

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