Mc. Donalds Case Free Essay, Term Paper and Book Report
McDonalds case Part B
I. Introduction
McDonalds is a very famous fast-food restaurant with more than 31,000 worldwide branches. Its main dishes are hamburger and fries. McDonalds has limited choice of food but in turn it serves its patrons fast. However, the restaurant is about 41 years olds now and consequently it becomes penetrated and mature, it has more competitions and tough challenges.
In Operation management term, McDonalds has highly qualified operating system, its kitchen and its management, to serve high volume customers. As years goes by, the demands change. People become more mobile and have dynamically changed their schedules to eat from at dawn to midnight and also become more selective. They dont want static menus anymore. They want broader choice of sandwiches or burgers at their lunch or dinner time, and, the most crucial thing, they still expect fast service as before or even faster. To handle this challenge, McDonalds has upgraded its kitchen system into Just-In-Time kitchen System named Made-For-You. The Goals of this new system are:
Improved food quali......
Word Count: 2833
Page Count: 11.3 (250 words a page / double spaced)
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