Media Reaction Soc/315- Cultural Diversity May 17, 2007 Media is the most influential source which forms public opinion and views of people. The article Christian fundamentalism and the media in South India by P.N. Thomas discusses a problem of religious diversity and portrayal of different religious groups in the media. The author underlines that even persons of similar cultural backgrounds may diverge profoundly in psychological makeup, intellectual ability, and aesthetic sensitivity, all of which represent important dimensions of the soul. Of all the communications media recently introduced in India, television is generally believed to have the most comprehensive impact on audiences and the most far-reaching effects on the materials transmitted. Although television has been a part of the Indian scene for some years, the full potential of the medium is only now being realized. For the first time the medium is utilized for the transmission of a ......

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