Corporate Citizenship or PR? Free Essay, Term Paper and Book Report
CSR or just PR?
Corporate Social Responsibility: An obligation for sustainability used strategically is a good thing for all
Organizational Development: MSM
April 16, 2007
Corporate social responsibility has become a key topic in boardrooms over the last few years. Upper management grapples with ever-increasing questions about defining their social obligations in order to be perceived as excellent corporate citizens and using this perception to boost their bottom line.
These days, companies must juggle many important factors pleasing shareholders, attracting investors, shoring up their brand which must all add up to profits and enhancing their public reputation. Traditionally, a companys main objective has been more focused on meeting/surpassing the desires of shareholders (who own the company), in order to maximize their return on their investment. Today however, corporations must balance these long-established bottom line concerns with increased pressures from government, NGOs, the media, and the public in order to cast themselves in a positive light (Brig......
Word Count: 1608
Page Count: 6.4 (250 words a page / double spaced)
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