Running head: PROBLEM SOLUTION: GENE ONE Problem Solution: Gene One Gene One, once a two million dollar start up company, has grown to a $400 million company after the introduction of gene technology that eradicated disease in tomatoes and potatoes. Gene Ones CEO Don Ruiz and the Board of Directors saw an opportunity to becoming the leader in biotechnology and saw growth potential at an annual rate of 40%. To achieve the growth pace set forth by the board it was felt that Gene One should enter the public market within the next three years. This will not be an easy undertaking. The leadership in Gene One needs to develop a plan that can align all the stakeholders with a shared organizational vision and a roadmap for success. In addition, the company will need to come up with a research strategic plan for developing new technologies and products to grow business, IPO expertise and a marketing infrastructure. Situation Analysis Issue Identification There were a few issues Gene One has to address before entering into the IPO market. The two major issues w......

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