Advertising Plan for Webster University Thailand. I. Introduction. II. Companys Profile. III. Sitution Analysis a. Strength b. Weakness c. Opportunities d. Threats IV. Key Planning Decisions. a. Advertising Objectives. b. Target Audiences. c. Competitive Advantage. d. Image, Personality and Position. V. Implementation. a. Billboards. b. Radio Advertisement. c. Television Advertisement. d. Newspaper Advertisement. e. Internet Advertisement. f. Trade Show. VI. Evaluation. VII. Creative and Media Strategy. VIII. Appendices. a. Sample Questionnaire. I. Introduction: Webster University has opened its first branch in Malaysia, and second in Asia. Websters main campus, the home campus is located in Webster Groves, Mo., a picturesque suburb of St. Louis. The university certainly has grown since it was established in 1915 and now includes more than 100 campus locations throughout the United States and across the globe. Its created a unique educational environment at Webster, blending the conveniences of a small university with the opportunities of a lar......

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