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global communications Free Essay, Term Paper and Book Report

Problem Solution: Global Communications Global Communications (GC) is a telecommunications company that is waning. Like many telecommunications companies, GC is under tremendous economic pressure. GC is facing too much competition in the local, long-distance and international markets. GC has developed a two-prong approach which involves introducing new services and improving profitability. Six months ago Katrina Heinz (Global Communications Chief Executive Officer), was recruited to increase both revenue and profits through globalization. In this paper, problems will be identified and alternative as well as optimal solutions will be given. Ethical dilemmas, stakeholder perspectives, risk assessment, mitigation techniques and an implementation plan will also be addressed. Situation Analysis Issue and Opportunity Identification Market shares for GC have dwindled by more than 50 percent due to the lack of aggressiveness on the international level. Katrina Heinz (CEO) has sold the plan of globalization to the board. This plan involves moving some technical call centers to India and......

Word Count: 722
Page Count: 2.8  (250 words a page / double spaced)


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