Good to Great by Jim Collins (analysis) Free Essay, Term Paper and Book Report
The book Good to Great by Jim Collins taught me as much about being a successful individual as it did about business. Overall, the key points Collins extrapolates from his research not only distinguish great companies from good ones but also provide guidelines for becoming a successful owner, leader, father and spouse. This paper will take each chapter of the book and focus on mainly the management and a few of the marketing principles I have learned throughout the year. It will not discuss very many of the specific CEOs but rather expound upon some of the key principles that I have and will apply to my own life.
Good is the enemy of great. This principle is simple yet interesting because it makes so much since but is something I had never thought of. If you are good then you are obviously not great. This principle also reflects the concept Professor Service has harped on; that is, there are more options than people acknowledge. For example Service talks about people are too easily persuaded by black and white thinking. For example most people think we should either not......
Word Count: 2649
Page Count: 10.5 (250 words a page / double spaced)
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