Don't Think Pink - What Really Makes Women Buy Free Essay, Term Paper and Book Report
Dont Think Pink is a book co-authored by Lisa Johnson and Andrea Learned. Ms. Johnson is an award-winning marketer, sought-after speaker and conference presenter. She is president of Reach Women. Ms. Leonard has been involved in marketing and public relations for over fifteen years and writes about womens markets in publications which are distributed via various on- and offline publications. She is president of Learned on Women. Johnson and Learned are co-founders of the consulting firm, ReachWomen. Both are considered pioneers in the field of marketing to women and this is further evidenced by their research findings and information contained in Dont Think Pink.
The authors of this book state some interesting statistics which are worth noting:
Women comprise 51% of the U.S. population
Women are responsible for more than 80% of consumer buying decisions
Women are head of some 40% of households in America
48% of working wives provide at least half of the household income
27% of the U.S. households are headed by single females who are the sole breadwi......
Word Count: 1635
Page Count: 6.5 (250 words a page / double spaced)
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